
Campaign context
Record objective, audience, scenario difficulty, timing, and delivery conditions.
Phishing simulation reporting should combine campaign context, delivery, supported employee events, reporting behavior, training follow-up, trends, and limitations so stakeholders can decide what to improve.
Use the framework below to turn the concept into a repeatable, measurable employee-awareness workflow.
Clear definition • Practical steps • Measurable activity • Useful next actions

Campaigns
One connected awareness workflow.
Employee activity
One connected awareness workflow.
Follow-up training
One connected awareness workflow.
Reporting
One connected awareness workflow.
Phishing simulation reporting should combine campaign context, delivery, supported employee events, reporting behavior, training follow-up, trends, and limitations so stakeholders can decide what to improve.

Record objective, audience, scenario difficulty, timing, and delivery conditions.

Review supported opens, interactions, submissions, reports, and no-action events carefully.

Connect assignments, progress, completion, and reinforcement to the campaign.

Compare like-for-like exercises and explain material changes or data limitations.
Check delivery, exclusions, tracking, and data quality.
Analyze only appropriate role, group, scenario, and time comparisons.
Avoid equating a single metric with overall security risk.
Assign owners and record training, process, or control improvements.
Review the platform with your team's goals and requirements in mind.
Keep content relevant, simulations controlled, results interpreted in context, and follow-up actions documented. Avoid using a single click rate as a complete measure of employee risk.
Straightforward answers for security, IT, risk, and compliance teams evaluating an awareness program.
There is no universal target. Results depend on scenario difficulty, audience, delivery, tracking, prior training, and other conditions; compare contextualized trends rather than isolated numbers.

Bring phishing simulations, awareness training, employee activity, and reporting into one manageable workflow.